Saturday, October 29, 2011


No, not YMCA.  Just YMC, as in You Must Create.  A British brand that's been around since the mid-90s, I discovered them on this last trip to London, wandering around the Brick Lane area.  A quirky homey layout enticed me in and it ended up being one of those stores where you have to walk around and touch everything.  Nothing fancy in terms of design, but its simplicity and earnestness won me over.  This waxed cotton motorcycle jacket, a collaboration with Lewis' Leathers, was one of my favorite pieces.

See more after the jump...

60's princess coat, oversize shawl scarf (I lusted after this shawl in person, it is so huge and luscious it could literally double as a blanket)

1 comment:

  1. Wonderful styles, I like the jackets very much
    Following, come and pay us a visit sometime.


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