you must create (again)

So sweet and so simple, this may just be a perfect white dress.  It's from british label YMC, short for You Must Create.  I talked about them ages ago but I am revisiting them now because their minimal designs and simple lines are just what I'm craving.   In their own words:

       "Where others are increasingly concerned with the fleeting, the transient and the contingent, YMC follow the Corbusian precept that form follows function. The results, free from fads and fripperies, are as close to timeless as clothing gets."

More timeless goods...

ymc

No, not YMCA.  Just YMC, as in You Must Create.  A British brand that's been around since the mid-90s, I discovered them on this last trip to London, wandering around the Brick Lane area.  A quirky homey layout enticed me in and it ended up being one of those stores where you have to walk around and touch everything.  Nothing fancy in terms of design, but its simplicity and earnestness won me over.  This waxed cotton motorcycle jacket, a collaboration with Lewis' Leathers, was one of my favorite pieces.

See more after the jump...